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Why copy + design is the power couple your content needs
Like whiskey and tattoos, good copy and design make content that's the marketing equivalent of a mic drop. You know what hits different?...

Yana Yevsiyevich
3 min read


I have a startup. Do I need a copy or content writer?
Your startup needs every bit of you. But does that mean your writing, too? Check out our (simple) questions that could help you decide....

Yana Yevsiyevich
5 min read


Copywriter versus content writer: who should I hire?
Most professional copywriters won't advertise their content writing skills. Find out why, what's the difference and who should care.

The Copy Directive
4 min read


6 ways content writing keeps legal clients coming back
Law firms that follow the 3 Es of effective content writing can build client retention. Whether you're the marketing team for your small...

The Copy Directive
5 min read


5 ways copywriting transforms law firms
Discover 5 ways copywriting can attract and keep the right clients at your law firm. If there's one thing lawyers know, it's the law. If...

The Copy Directive
4 min read
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